A New Era for the Limitless Potential of Girls & Women

Our mission is to ignite an ambitious global effort to invest in girls’ education, food security and her equal future. A girl's education is an investment in her future and the future of our world.

The Time is Now. Our goal is to trigger a moon shot for the future: an unprecedented, systematic, global investment in the economic, social & political strength & security of girls and women worldwide.

Celebrate a Historic Milestone for Women and Girls

This year and next year are historic years for women. UN Women and World leaders pledged this year to eradicate poverty by educating and empowering women and girls.

World Girls Day will mobilize a global movement to implement a bold Global girls’ education and women’s economic empowerment initiative. If not now, when? This gives us a powerful roadmap to March 8, 2025. This is the 30th Anniversary of the Beijing platform for Action. Canada is hosting the G7. It’s time for bold action. We will make a call to action to world leaders to keep promises to women and girls.

You have the power to impact global and national policy to help women and girls succeed around the world.

The world has a secret superpower.
The power is girls.
Activating their power is not a plea for charity, but a pressing, necessary investment in everyone’s future.
And the time to activate that power is now.
Before it’s too late.

Activate Plan G is both an overarching campaign idea, unifying multiple programs and policies, and a global call to action.

See Activate Plan G - GSMA Presentation to invite the entire Global Communications industry to launch a global mobile campaign to feed the hungry. Help achieve the potential of the world’s girls. Help achieve the potential of the digital revolution. This is historic. It’s never been done before. Imagine!

Our conviction is that it’s not simply a matter of doing what’s right today. It’s building a movement to do what’s necessary for tomorrow.

And our message is simply this: If you want to save the world, activate the world’s hidden superpower.

BE A STRATEGIC PARTNER, AMBASSADOR, CHAMPION, CO-FOUNDER

This ambitious global effort needs to engage all of our teams and have all systems go now. Collaboration is at the heart of this ambitious global effort. We invite your true allyship and foundational investment.

The campaign will launch on October 11th 2024, the U.N. designated International Day of the Girl Child, with an immersive, multi-channel global benefit concert featuring renowned musicians and visionary artists from around the world.

It will act as the centrepiece of World Girls Day, a set of efforts integrated under the call to Activate Plan G and designed to:

  • Stimulate global philanthropy
  • Build widespread awareness and advocacy to impact national policy
  • Galvanize the distribution of international development aid to grassroots girls’ and women's programs with proven results
  • Celebrate and amplify girls’ voices and the impact that their development has on their lives and the world at large

HELP LIGHT UP THE WORLD FOR GIRLS WORLDWIDE

INSPIRED LEADERSHIP & BOLD ACTION IS NEEDED NOW

The G7 Leaders, including Canada, the U.S., France, Japan as well the UAE, can come together to help lead a progressive Feminist Economic Development Agenda across the world, a game-changing investment in girls education and women’s economic empowerment. We invite the leaders at the G7 Summit to make solid commitments to make transformative global impact. Billion of dollars in International Development Aid is at take.

This is a pivotal and defining moment to change the future course of history for the world’s girls, women and children. We are in the worst global humanitarian crisis on the planet. Millions of lives are at stake.

More than Twenty-five years of gains in girls’ education is on the line. Are we worth it yet? You can tell a great deal about what a civilizations values by where it puts it money.

IGNITE A GLOBAL MOVEMENT

Our message is simply this: If you want to save the world, activate the world’s hidden superpower. Ignite the Power of Girls.

This is the first-of-its-kind immersive all-out Global Digital Music Festival to give voice and creative expression to girls and youth across the world. Together we will Help Support youth-led movements for girls’ rights, education and well being.

All cities/countries/NGO’s can join the International Girls Day Celebration and play music for change, using our branding, platforms and campaigns to raise urgently needed Humanitarian Aid for their charities. A riveting Hollywood Telethon will inspire the world to give boldly and generously. The Benefit will support: Save the Children, UNICEF, The World Food Programme. Feeding America. Women’s & Children’s Grassroots Funds.

The Time to Chart a New Future is Now – 2025 is The Year of the Global Woman

March 8, 2025, is the 30th Anniversary of the Beijing Platform for Action. Considered the most progressive blueprint ever for advancing women's rights. Less than 5% of promised actions were ever taken. Accountability is coming.

Canada is hosting the G7 in 2025. Billions were pledged in a game-changing investment in women and girls when Canada last hosted the G7 in 2018. Billions in International development Aid is at stake for women and girls now. Live Aid’s biggest legacy was galvanizing Billions in additional Humanitarian Aid. We can and will do that now in the lead up to March 8th, 2025 and the G7 Summit in 2025.

The Heart in Action Global Humanitarian Campaign will launch again on March 8, 2025. On this day we will capture the world’s airwaves to produce Women’s Day Live for an epic International Women’s Day Music Festival. This is LIVE AID WOMEN.

Kamala Harris and Justin Trudeau usher a new vision of hope for the future

Prime Minister Trudeau and President elect Kamala Harris have this once in a lifetime opportunity to seize this moment to help change the future course of history for the world’s girls, women and children.

Tens of millions of girls have fallen into poverty. Hundreds of millions of girls are being sold into child marriage and slavery. If we don’t act now, they will be set back generations. We cannot allow this to happen. Not on our watch. Now more than ever we must accelerate unprecedented levels of investment in the future of girls and women worldwide. Their future depends on what we do now.

We are at choice. Our Patron, Archbishop Desmond Tutu of blessed memory used to say, “Let’s make this humanity’s finest hour”.

HELP LEAD A DIGITAL REVOLUTION IN INNOVATION

Disruptive innovation will shape the future. World Girls Day will Ignite Global engagement. Global connectivity. Local Impact. Lasting change.

MOBILE will be huge!Help mobilize a global micro fund-raising campaign with the world’s 750 + mobile providers to help feed the hungry.

The marketing team at the GSMA, (the Worldwide Mobile Communications industry) think the idea of “a global music event is fantastic…

To use mobile for micro donations through a carrier…is really a stroke of brilliance!”.

The Biggest Give Back Movement in History.

Retailers will be invited to create special event-related merchandise, sales and live-stream promotions from which a percentage will be donated to Plan G beneficiary programs.

And as mobile devices are a central part of the program and the lives of young people around the world, mobile phone providers will also have ample opportunity to participate, driving both traffic and awareness.

So, from the sales and marketing perspective as well as the political, this is not about charity for girls, but investment in an important and growing consumer market and the future of the world’s girls and children. Our greatest and most valuable asset.

We are faced with the power of choice at this most consequential moment in history. We can no longer afford to look away.

This is our moment of truth as a human family. Working together is our only great hope. We each hold the future of our world in our hands.